Every country has their own local beers—as the drink is enjoyed virtually all around the world. If you’re like me, you like to sample them as well, enjoying your Sapporo in Japan, your Brahma in Brasil, or your Guinness in Ireland. But few beer manufacturers anywhere enjoy quite the prominence that Efes (short for Ephesus) has in its native Turkey.
The pilsen beer is not only known in Turkey, as it is the 5th most popular European beer based on production and the 8th-most popular by sales volume. But within Turkey, the brand enjoys an astonishing 82 percent market share, and sponsors seemingly everything, including the national basketball team and the first Turkish futsal league.
While the majority of consumption is of its flagship pilsener, the Efes portfolio includes Efes Dark, Efes Light, Efes Xtra, Efes Ice and Efes Dark Brown.
So when you’re here, make sure you enjoy an Efes, because you’ll be hard-pressed to find anything else!