A Floor Made of Pottery (Literally)


During my last trip to southern Japan I tripped across a really unique place: a pottery shop called Maruhiro. I’m not usually all that into pottery, but what jumped out at me was the design of the place.

After you walk in, the majority of the shop floor is elevated–on a base of imperfect ceramics! Located in Nagasaki prefecture, Hasami has been a pottery town since the middle of the last millennium (well over 400 years). Several centuries of pottery production means millions of pieces sold–and thousands of rejects. So rather than trash them, Tokyo-based designer Yusuke Seki came up with the idea to turn them into an elevated floor–about 25,000 pieces in total, set in concrete.

Have a look…and make sure to drop by to see for yourself when you have a chance!

Maruharo 1

Maruharo 2

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Hasami’s location in southern Japan


A Place Where You Can Pay with KitKats!


How’s this for creative marketing?

Train travelers using the Sanriku Railway network in Japan’s Iwate Prefecture can now use KitKats as train passes.

The concept is part of a scheme by Nestlé to rejuvenate tourism in the northern province, following the devastating effects of the 2011 Tōhoku Earthquake.

Customers can buy special packs of KitKat for less than the cost of a standard ticket as part of the initiative, which is the first time a Japanese rail company has allowed confectionery packaging to be used as a method of payment.

The move isn’t the first time Nestlé has helped the Sanriku railway get back on track following the natural disaster.

In 2011 the brand discovered that members of the reconstruction team were gifting one another KitKat treats as messages of encouragement, due to the similarity between the its name and the Japanese phrase “Kitto-Katsu,” meaning “you will surely win.”

Consequently, the brand began donating 20 yen (around $0.20) to the rebuilding project for each bar exchanged.

KitKat has also decorated two of the trains and two of the rebuilt stations with cherry blossom motifs, which symbolize hope in Japan.

KitKat train in Japan's Iwate Prefecture.

KitKat train in Japan’s Iwate Prefecture.

The move comes as the Japanese government recently announced plans to offer free Wi-Fi to tourists who register their passport details upon arriving in the country, in a bid to boost visits from foreign travelers.

KitKat train tickets will be available this month and will be valid on Sanriku Railway trains through May 2015.